katliendgens
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Why I talk to customers all the time (even though I “have a company to run”)
This is a topic that has come up frequently at our company and in my professional network. There’s a common idea that once you’re in a leadership role, especially as a CEO, you should operate ‘at a higher level.’ Meeting… Continue reading
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Why saying no by default is not a strategy
Saying no can be liberating. It’s a word that leaders, product managers, and founders often use as their shield against scope creep, burnout, and loss of focus. Yet, I wonder if the real art isn’t about defaulting to a firm… Continue reading
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Why personalization shouldn’t stop at student enrollment
I’ve been thinking about higher ed a lot (even more than usual) these days, as it’s facing some challenging times, so I’ll be posting a bit more higher-ed focused content on here. It’s safe to say that higher education has… Continue reading
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How AI can (and can’t) help with accessibility
Accessibility isn’t a nice-to-have, not just for higher education. It’s a legal requirement, a moral imperative, and a core part of serving your full audience. As digital content continues to multiply across websites, accessibility can feel like a moving target,… Continue reading
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AI prompts to help with web personalization in higher education
I’ve been thinking about higher ed a lot (even more than usual) these days, as it’s facing some challenging times, so I’ll be posting a bit more higher-ed focused content on here. Personalization is no longer a luxury or “great… Continue reading




