katliendgens
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How to write helpful alt text
Most people treat alt text like a checkbox. They add a quick description and move on. Requirement fulfilled. That instinct is understandable. Alt text feels like a technical requirement tucked away in an image settings panel. It’s something you handle… Continue reading
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Your CMS Isn’t a Publishing Tool. It’s an Operating System.
For nearly two decades, I’ve watched higher education institutions evaluate content management systems the same way they might evaluate a word processor. Can it create pages? Can it publish content? Does it support workflows? Can multiple people edit at once?… Continue reading
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Stop asking for Web Governance – Talk about Outcomes
I use this analogy often when it comes to technology: Nobody buys a treadmill because they want a treadmill. They buy it because they want to lose weight, feel better, or increase their energy level so they can keep up… Continue reading
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“Just”: The Most Expensive Word in Business
There is a small, four-letter word that tends to create rather massive problems inside organizations. It shows up in emails, meetings, and casual conversations, often masking enormous complexity with a dangerous illusion of simplicity. That word is “just.” You hear… Continue reading
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Why Higher Ed Websites Keep Making the Same Mistakes
I’ve spent the better part of two decades building software for higher education web teams. In that time, I’ve watched the web evolve dramatically, from static brochureware to dynamic, personalized experiences, from desktop-first to mobile-first, from SEO to AI-driven search.… Continue reading
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