katliendgens

  • Don’t Spend Millions to Make the Same Website Prettier

    There’s something satisfying about a website redesign. You get new colors, cleaner templates, better typography, a modern homepage, and maybe a new navigation system and some impressive components for telling stories. The new site launches. Everyone celebrates it. Yay! And… Continue reading

    Don’t Spend Millions to Make the Same Website Prettier
  • Agenda Items You Should Never Put in an Email

    We have completely normalized a specific complaint in our workplaces: “This could have been an email.” And most of the time, this complaint is justified. Meetings that exist solely to report information, share status updates, or recap decisions already made… Continue reading

    Agenda Items You Should Never Put in an Email
  • How to write helpful alt text

    Most people treat alt text like a checkbox. They add a quick description and move on. Requirement fulfilled.  That instinct is understandable. Alt text feels like a technical requirement tucked away in an image settings panel. It’s something you handle… Continue reading

    How to write helpful alt text
  • Your CMS Isn’t a Publishing Tool. It’s an Operating System.

    For nearly two decades, I’ve watched higher education institutions evaluate content management systems the same way they might evaluate a word processor. Can it create pages? Can it publish content? Does it support workflows? Can multiple people edit at once?… Continue reading

    Your CMS Isn’t a Publishing Tool. It’s an Operating System.
  • Stop asking for Web Governance – Talk about Outcomes

    I use this analogy often when it comes to technology: Nobody buys a treadmill because they want a treadmill. They buy it because they want to lose weight, feel better, or increase their energy level so they can keep up… Continue reading

    Stop asking for Web Governance – Talk about Outcomes