katliendgens
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Stop asking for Web Governance – Talk about Outcomes
I use this analogy often when it comes to technology: Nobody buys a treadmill because they want a treadmill. They buy it because they want to lose weight, feel better, or increase their energy level so they can keep up… Continue reading
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“Just”: The Most Expensive Word in Business
There is a small, four-letter word that tends to create rather massive problems inside organizations. It shows up in emails, meetings, and casual conversations, often masking enormous complexity with a dangerous illusion of simplicity. That word is “just.” You hear… Continue reading
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Why Higher Ed Websites Keep Making the Same Mistakes
I’ve spent the better part of two decades building software for higher education web teams. In that time, I’ve watched the web evolve dramatically, from static brochureware to dynamic, personalized experiences, from desktop-first to mobile-first, from SEO to AI-driven search.… Continue reading
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What Customer Longevity Actually Requires
Retention metrics are easy to track. Renewal rates, churn percentages, and average contract lengths sit prominently on every dashboard. What we talk about far less is why they actually do. I have spent a long time running a software company… Continue reading
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Why Doing Some Things Manually Is Actually Good for You
Efficiency is important, no question about it. Whenever possible, we want to automate things though syncing, auto-filling, and having AI “handle it.” I completely understand the appeal. I use AI every day, and I’m excited about what it can do.… Continue reading
