marketing
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“Just Make It Drag and Drop”: Why That Request Is Rarely the Real Answer
Almost every higher ed web team has heard some variation of this: A content contributor, frustrated with the CMS, asks for “more drag and drop.” Leadership nods along, because it sounds perfectly reasonable. Who wouldn’t want an easier editing experience,… Continue reading
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Don’t Spend Millions to Make the Same Website Prettier
There’s something satisfying about a website redesign. You get new colors, cleaner templates, better typography, a modern homepage, and maybe a new navigation system and some impressive components for telling stories. The new site launches. Everyone celebrates it. Yay! And… Continue reading
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How to write helpful alt text
Most people treat alt text like a checkbox. They add a quick description and move on. Requirement fulfilled. That instinct is understandable. Alt text feels like a technical requirement tucked away in an image settings panel. It’s something you handle… Continue reading
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Your CMS Isn’t a Publishing Tool. It’s an Operating System.
For nearly two decades, I’ve watched higher education institutions evaluate content management systems the same way they might evaluate a word processor. Can it create pages? Can it publish content? Does it support workflows? Can multiple people edit at once?… Continue reading
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How to use personalization to engage local communities and businesses on your higher ed website
I’ve been thinking about higher ed a lot (even more than usual) these days, as it’s facing some challenging times, so I’ll be posting a bit more higher-ed focused content on here. When we think of higher education websites, personalization… Continue reading
