marketing
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How higher ed marketers can build an AI Flywheel
I’ve been thinking about higher ed a lot (even more than usual) these days, as it’s facing some challenging times, so I’ll be posting a bit more higher-ed focused content on here. AI isn’t just another way to save a… Continue reading
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Making customer count a prime metric
Net Revenue Retention (NRR) has been a key indicator of business health in SaaS for a long time, and for good reasons. It tells you how well you’re expanding within your existing customer base. But while NRR is a highly… Continue reading
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