digital-marketing
-
“Just Make It Drag and Drop”: Why That Request Is Rarely the Real Answer
Almost every higher ed web team has heard some variation of this: A content contributor, frustrated with the CMS, asks for “more drag and drop.” Leadership nods along, because it sounds perfectly reasonable. Who wouldn’t want an easier editing experience,… Continue reading
-
Don’t Spend Millions to Make the Same Website Prettier
There’s something satisfying about a website redesign. You get new colors, cleaner templates, better typography, a modern homepage, and maybe a new navigation system and some impressive components for telling stories. The new site launches. Everyone celebrates it. Yay! And… Continue reading
-
Your CMS Isn’t a Publishing Tool. It’s an Operating System.
For nearly two decades, I’ve watched higher education institutions evaluate content management systems the same way they might evaluate a word processor. Can it create pages? Can it publish content? Does it support workflows? Can multiple people edit at once?… Continue reading
-
Why Higher Ed Websites Keep Making the Same Mistakes
I’ve spent the better part of two decades building software for higher education web teams. In that time, I’ve watched the web evolve dramatically, from static brochureware to dynamic, personalized experiences, from desktop-first to mobile-first, from SEO to AI-driven search.… Continue reading
-
How to use personalization to engage local communities and businesses on your higher ed website
I’ve been thinking about higher ed a lot (even more than usual) these days, as it’s facing some challenging times, so I’ll be posting a bit more higher-ed focused content on here. When we think of higher education websites, personalization… Continue reading
