digital-marketing
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Why Higher Ed Websites Keep Making the Same Mistakes
I’ve spent the better part of two decades building software for higher education web teams. In that time, I’ve watched the web evolve dramatically, from static brochureware to dynamic, personalized experiences, from desktop-first to mobile-first, from SEO to AI-driven search.… Continue reading
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How to use personalization to engage local communities and businesses on your higher ed website
I’ve been thinking about higher ed a lot (even more than usual) these days, as it’s facing some challenging times, so I’ll be posting a bit more higher-ed focused content on here. When we think of higher education websites, personalization… Continue reading
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Search AI and SMBs: How to Evolve with Conversational Search
How customers find your products, services, and expertise is changing fast. The days of typing stiff keyword strings into a search bar are giving way to natural, conversational, intent-driven queries powered by search AI. For small and mid-sized businesses (SMBs),… Continue reading
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B2B vs B2HE: They’re not the same
Selling products or services to colleges and universities might look a lot like classic B2B marketing at first glance, but the similarities are often only skin deep. Many vendors new to the space underestimate the real differences involved in business… Continue reading
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Supercharging Customer Success: how AI lets you do more of what matters
From strategic advisor to renewal champion, from ad hoc support provider to educator, and empathetic ear, as a Customer Success Manager (CSM) you often wear many hats. In a role where responsiveness and proactive engagement are crucial, time is your… Continue reading
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