business
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Scale Is a Distraction When You Don’t Have Customers
“Is this scalable?” It’s one of the most common and misunderstood questions in modern business. I hear it freuently from founders, executives, and product leaders who are nowhere near the kind of growth that makes scalability a real constraint. Yet,… Continue reading
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9 powerful ways legal, finance, and HR can use AI
When you think of AI at work, it’s easy to picture marketers drafting blog posts or crafting social media content. But AI’s possibilities go beyond marketing. In fact, some of the most revolutionary uses of AI are happening in traditionally… Continue reading
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Search AI and SMBs: How to Evolve with Conversational Search
How customers find your products, services, and expertise is changing fast. The days of typing stiff keyword strings into a search bar are giving way to natural, conversational, intent-driven queries powered by search AI. For small and mid-sized businesses (SMBs),… Continue reading
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Thank you for your (current) shortcomings, AI
AI dominates today’s business conversations. Companies are pouring billions into tools that write, analyze, and automate. But the leaders who thrive aren’t those who blindly outsource to machines. They’re the ones who recognize AI’s limits and lean into the distinctly… Continue reading
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B2B vs B2HE: They’re not the same
Selling products or services to colleges and universities might look a lot like classic B2B marketing at first glance, but the similarities are often only skin deep. Many vendors new to the space underestimate the real differences involved in business… Continue reading
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