AI
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How to write helpful alt text
Most people treat alt text like a checkbox. They add a quick description and move on. Requirement fulfilled. That instinct is understandable. Alt text feels like a technical requirement tucked away in an image settings panel. It’s something you handle… Continue reading
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Why Doing Some Things Manually Is Actually Good for You
Efficiency is important, no question about it. Whenever possible, we want to automate things though syncing, auto-filling, and having AI “handle it.” I completely understand the appeal. I use AI every day, and I’m excited about what it can do.… Continue reading
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Why AI is making exceptional work harder to achieve
AI tools have dramatically raised the floor of professional output. A mediocre writer can now produce a decent first draft within seconds. A junior analyst can generate something that resembles a competent data summary without breaking a sweat. A small… Continue reading
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AI-powered content audits: What’s possible and what’s not (yet)
If you’ve ever undertaken a full website content audit, you know the pain: pages upon pages of outdated, redundant, inconsistent, and sometimes irrelevant or misdirected content. But with small teams, limited time, and growing pressure to deliver better digital experiences,… Continue reading
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7 GPTs to help higher ed make better content decisions
If you work on a higher ed website, you’ve likely tried using AI to speed up content creation. You paste in a prompt. The AI generates a page in seconds. It sounds polished, even impressive at first glance. But then… Continue reading
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