AI
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AI-powered content audits: What’s possible and what’s not (yet)
If you’ve ever undertaken a full website content audit, you know the pain: pages upon pages of outdated, redundant, inconsistent, and sometimes irrelevant or misdirected content. But with small teams, limited time, and growing pressure to deliver better digital experiences,… Continue reading
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7 GPTs to help higher ed make better content decisions
If you work on a higher ed website, you’ve likely tried using AI to speed up content creation. You paste in a prompt. The AI generates a page in seconds. It sounds polished, even impressive at first glance. But then… Continue reading
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Why leaders waste time (and how AI might be able to fix that)
Leaders rarely waste time because they are disorganized or unmotivated. They waste time because they operate on outdated assumptions. They find themselves managing drama, re-explaining expectations, reacting to unclear priorities, and drowning in meetings that exist solely to compensate for… Continue reading
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9 powerful ways legal, finance, and HR can use AI
When you think of AI at work, it’s easy to picture marketers drafting blog posts or crafting social media content. But AI’s possibilities go beyond marketing. In fact, some of the most revolutionary uses of AI are happening in traditionally… Continue reading
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Search AI and SMBs: How to Evolve with Conversational Search
How customers find your products, services, and expertise is changing fast. The days of typing stiff keyword strings into a search bar are giving way to natural, conversational, intent-driven queries powered by search AI. For small and mid-sized businesses (SMBs),… Continue reading
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