technology
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Your Content Contributors Have Other Jobs – Build Your Content Management Accordingly
Picture this: A department coordinator is logging into their university’s CMS for the first time in eight weeks. She needs to update an application deadline, and she has about fifteen minutes before her next meeting. Since her last website update,… Continue reading
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Your CMS Isn’t a Publishing Tool. It’s an Operating System.
For nearly two decades, I’ve watched higher education institutions evaluate content management systems the same way they might evaluate a word processor. Can it create pages? Can it publish content? Does it support workflows? Can multiple people edit at once?… Continue reading
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Why Doing Some Things Manually Is Actually Good for You
Efficiency is important, no question about it. Whenever possible, we want to automate things though syncing, auto-filling, and having AI “handle it.” I completely understand the appeal. I use AI every day, and I’m excited about what it can do.… Continue reading
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Why AI is making exceptional work harder to achieve
AI tools have dramatically raised the floor of professional output. A mediocre writer can now produce a decent first draft within seconds. A junior analyst can generate something that resembles a competent data summary without breaking a sweat. A small… Continue reading
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7 GPTs to help higher ed make better content decisions
If you work on a higher ed website, you’ve likely tried using AI to speed up content creation. You paste in a prompt. The AI generates a page in seconds. It sounds polished, even impressive at first glance. But then… Continue reading
