business
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B2B vs B2HE: They’re not the same
Selling products or services to colleges and universities might look a lot like classic B2B marketing at first glance, but the similarities are often only skin deep. Many vendors new to the space underestimate the real differences involved in business… Continue reading
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Looking at constraints as a positive
Most people see constraints as obstacles to overcome. But what if your biggest limitations might actually be your greatest opportunities for breakthrough thinking and meaningful progress? When resources are scarce, deadlines are tight, and options feel limited, our natural instinct… Continue reading
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Supercharging Customer Success: how AI lets you do more of what matters
From strategic advisor to renewal champion, from ad hoc support provider to educator, and empathetic ear, as a Customer Success Manager (CSM) you often wear many hats. In a role where responsiveness and proactive engagement are crucial, time is your… Continue reading
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7 pitfalls of Slack (and similar tools)
Slack and similar messaging platforms, like Teams and Mattermost, promised frictionless communication, faster collaboration, and a reprieve from endless email chains. And to be fair, they’ve delivered, but not without their own set of challenges. These communication platforms can just… Continue reading
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Why I talk to customers all the time (even though I “have a company to run”)
This is a topic that has come up frequently at our company and in my professional network. There’s a common idea that once you’re in a leadership role, especially as a CEO, you should operate ‘at a higher level.’ Meeting… Continue reading
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