Technology moves fast. Leadership is what determines whether anything lasts.

After years of leading a software company, I’ve become less interested in startup mythology and more interested in staying power. Growth is easy to celebrate. Longevity is harder to earn.

This site is about leading for the long term.

How do you build and run a company when you’re not chasing an exit?
How do you keep innovating without losing focus or clarity?
How do you lead well in an environment that rewards speed, noise, and instant results?

I write about leadership, technology, and the decisions that matter when you’re committed to building something that lasts.

Let’s go. And keep leading.

Latest Posts


  • My counterintuitive, and perhaps unpopular, time savers

    Let’s talk about time savers, but not in the way you might expect. If you’re here for color-coded calendars, Pomodoro hacks, or a list of “5 productivity tools that changed my life,” this post is probably not for you. I’m… Continue reading

    My counterintuitive, and perhaps unpopular, time savers
  • Making customer count a prime metric

    Net Revenue Retention (NRR) has been a key indicator of business health in SaaS for a long time, and for good reasons. It tells you how well you’re expanding within your existing customer base. But while NRR is a highly… Continue reading

    Making customer count a prime metric
  • Is it time to normalize “unmuted”?

    Is there ever a virtual meeting where the sentence “You’re on mute” isn’t uttered at least once? This is then typically followed by a joke (“Every single time!”, “What, you can’t read my lips?”) or an apology. Does that completely… Continue reading

    Is it time to normalize “unmuted”?
  • Venting: The not-so-silent culture killer

    We’ve all been there. We experience frustration with a certain situation, or we simply disagree with a decision. Oh, how tempting it is to find a sympathetic ear and vent “to get it out”! Naturally, as we vent, our stories… Continue reading

    Venting: The not-so-silent culture killer
  • Developing resilience in the face of adversity

    Adaptability to ever-changing circumstances and the ability to recover quickly from adversity are two characteristics that define resilience, which happens to be one of the most transferable and desirable skills you can foster. As a leader, helping your team members… Continue reading

    Developing resilience in the face of adversity
  • How to use ChatGPT for your startup

    There’s no content shortage regarding AI in general and ChatGPT in particular. And there certainly is a healthy level of skepticism and trepidation but also a sense of excitement about the possibilities. If you’re looking to leverage its capabilities for… Continue reading

    How to use ChatGPT for your startup
  • Diversity in diversity

    My previous post outlined some thoughts to consider when hiring career changers. One of the benefits of this approach is that you’re bringing fresh perspectives to your company. If you limit your team to individuals who have only worked in… Continue reading

    Diversity in diversity
  • Hiring career changers

    Since the outbreak of the pandemic more than two and a half years ago, people have been quitting their jobs at a never before seen rate. Last year, more than 47 million people left their employers in order to pursue… Continue reading

    Hiring career changers
  • When your behavior doesn’t match reality

    In order for you to achieve both your short term and your long term business goals, you have to have a deep understanding of who you are as an organization. It’s imperative to have ambitions and to envision what you… Continue reading

    When your behavior doesn’t match reality
  • Ideas for weekly company updates

    Even though we are a relatively small company, where everybody has plenty of opportunities to interact with anyone in the organization and to ask questions, we always want to identify ways in which we can increase transparency. For instance, we… Continue reading

    Ideas for weekly company updates