How to use ChatGPT for your startup

There’s no content shortage regarding AI in general and ChatGPT in particular. And there certainly is a healthy level of skepticism and trepidation but also a sense of excitement about the possibilities. If you’re looking to leverage its capabilities for your startup, where you may need to be scrappy and don’t have the resources to buy all of the expensive enterprise software you want, ChatGPT can be a game-changer. Let’s take a look at some use cases. 

Analyze sentiment

For the most part, prospects and customers are quite polite and not always easy to read. Your sales reps and customer success specialists might be optimistic by nature, report what they consider positive feedback, and might not want to dig deeper into the real sentiment of their prospects or customers. That’s why companies like Gong include AI-based tools that analyze sentiment. However, if you’re on a tight budget, ChatGPT can be a viable alternative. For example, you may get an email from a prospect telling you that the project has been delayed and to bear with them. Ask ChatGPT: “Look at this email from a prospect for [describe the product]. Is this prospect a serious buyer?”. Similarly, if you’re in Customer Success, you could ask, “Look at this email from my customer. Are they completely happy with our products and services?” It will give you an analysis that might help you get an objective view, which can help you make strategic decisions. You may even take it a step further by generating transcripts of your demo recordings or your meetings with existing customers and ask ChatGPT to analyze sentiment or even the distribution of talk time, which will likely provide good teaching moments.

Help with tone

One of ChatGPT’s biggest strengths is to analyze and write for a specific tone. For example, when you send a customer a response to a complaint or even if you just send them a renewal notice, you could ask the tool to write it in a friendly, empathetic tone. Compare your current version with ChatGPT’s response, and you may be pleasantly surprised. You may also use it for responding to Support tickets, inquiries from prospects, or for handling challenging communication with co-workers. Remember that you don’t want to rely on the tool to mimic your sincerity and personality. Use it as a learning tool to improve your interpersonal skills. 

Create customer surveys

If you’re just getting started building your Customer Success department, you might need some help asking your customers the right questions that will give you action items. Be as specific in your ask as possible and include the type of persona that will receive the survey and the type of product or service you provide. Note that ChatGPT’s first response might be more generic than you would like, in which case you can ask it for either a more in-depth first questionnaire or a follow-up questionnaire, as seen below. 

Generate content ideas

Coming up with fresh content ideas can be harder than actually writing a piece of collateral. ChatGPT can crack your writer’s block. You can simply ask, “Give me content ideas for…” or start with titles, add the desired characteristics, and go from there. The more specific you are, the more usable the results will be. For instance, instead of saying, “Give me titles for blog posts on marketing”, go deeper with “Give me humorous titles about email marketing. My target audience is the marketing manager of a small to medium-sized business”. 

Generate content for demos

If your business requires any demonstration to customers or prospects, whether it’s a website, landing pages, or emails, you always want the content to be as realistic as possible and targeted to your prospect instead of relying on “lorem ipsum”. ChatGPT can save you a ton of time!

Practice your demos

If you have junior sales reps on your team, you will likely spend much time coaching them. You might know your target personas exceptionally well, but your reps may not. Why not empower them to practice their demos using ChatGPT? Teach them the right prompts, such as “Pretend that you are [describe the buyer persona]. I am showing you my product, which is [describe the product]. What would you like to know?”

These are just a few ideas on using ChatGPT to your benefit. The key is to be mindful of how you’re using it, to learn how to give it the right prompt for what you’re looking for, and to keep learning, just like ChatGPT keeps learning. 

What about you? How are you using ChatGPT?