marketing
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7 GPTs to help higher ed make better content decisions
If you work on a higher ed website, you’ve likely tried using AI to speed up content creation. You paste in a prompt. The AI generates a page in seconds. It sounds polished, even impressive at first glance. But then… Continue reading
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How to use personalization to engage local communities and businesses on your higher ed website
I’ve been thinking about higher ed a lot (even more than usual) these days, as it’s facing some challenging times, so I’ll be posting a bit more higher-ed focused content on here. When we think of higher education websites, personalization… Continue reading
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Search AI and SMBs: How to Evolve with Conversational Search
How customers find your products, services, and expertise is changing fast. The days of typing stiff keyword strings into a search bar are giving way to natural, conversational, intent-driven queries powered by search AI. For small and mid-sized businesses (SMBs),… Continue reading
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Get better results from AI with prompt layering
When people first start using AI tools like ChatGPT, they usually ask questions in one shot and hope for the best. Sometimes that works, but oftentimes, the output is not as wonderful as expected. Too generic, too long, or missing… Continue reading
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What higher ed can learn from startups about agility, design thinking, and content velocity
Higher education faces mounting pressure to be both a steward or custodian of tradition and, at the same time, a leader in digital transformation. Students, parents, and faculty expect seamless digital experiences reminiscent of their favorite apps and platforms. However,… Continue reading
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