marketing
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Your Content Contributors Have Other Jobs – Build Your Content Management Accordingly
Picture this: A department coordinator is logging into their university’s CMS for the first time in eight weeks. She needs to update an application deadline, and she has about fifteen minutes before her next meeting. Since her last website update,… Continue reading
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Don’t Spend Millions to Make the Same Website Prettier
There’s something satisfying about a website redesign. You get new colors, cleaner templates, better typography, a modern homepage, and maybe a new navigation system and some impressive components for telling stories. The new site launches. Everyone celebrates it. Yay! And… Continue reading
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How to write helpful alt text
Most people treat alt text like a checkbox. They add a quick description and move on. Requirement fulfilled. That instinct is understandable. Alt text feels like a technical requirement tucked away in an image settings panel. It’s something you handle… Continue reading
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Stop asking for Web Governance – Talk about Outcomes
I use this analogy often when it comes to technology: Nobody buys a treadmill because they want a treadmill. They buy it because they want to lose weight, feel better, or increase their energy level so they can keep up… Continue reading
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AI-powered content audits: What’s possible and what’s not (yet)
If you’ve ever undertaken a full website content audit, you know the pain: pages upon pages of outdated, redundant, inconsistent, and sometimes irrelevant or misdirected content. But with small teams, limited time, and growing pressure to deliver better digital experiences,… Continue reading
