sales
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B2B vs B2HE: They’re not the same
Selling products or services to colleges and universities might look a lot like classic B2B marketing at first glance, but the similarities are often only skin deep. Many vendors new to the space underestimate the real differences involved in business… Continue reading
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Making customer count a prime metric
Net Revenue Retention (NRR) has been a key indicator of business health in SaaS for a long time, and for good reasons. It tells you how well you’re expanding within your existing customer base. But while NRR is a highly… Continue reading
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How to use ChatGPT for your startup
There’s no content shortage regarding AI in general and ChatGPT in particular. And there certainly is a healthy level of skepticism and trepidation but also a sense of excitement about the possibilities. If you’re looking to leverage its capabilities for… Continue reading
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Everything you can do, I can do better… Do you obsess over your competition?
You’ve probably fallen into the same trap as everyone else when it comes to worrying about competitors. Have you looked at your competitors’ products to figure out if there’s something you want to copy? Have you checked out their reviews… Continue reading
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Saying “no” for the greater good
Being responsible for the success of your company means that you strive to achieve maximum happiness levels for your customers, employees, and stakeholders. So of course, your first instinct tells you to say yes to each and every request. Saying… Continue reading
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