marketing
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Search AI and SMBs: How to Evolve with Conversational Search
How customers find your products, services, and expertise is changing fast. The days of typing stiff keyword strings into a search bar are giving way to natural, conversational, intent-driven queries powered by search AI. For small and mid-sized businesses (SMBs),… Continue reading
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Get better results from AI with prompt layering
When people first start using AI tools like ChatGPT, they usually ask questions in one shot and hope for the best. Sometimes that works, but oftentimes, the output is not as wonderful as expected. Too generic, too long, or missing… Continue reading
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What higher ed can learn from startups about agility, design thinking, and content velocity
Higher education faces mounting pressure to be both a steward or custodian of tradition and, at the same time, a leader in digital transformation. Students, parents, and faculty expect seamless digital experiences reminiscent of their favorite apps and platforms. However,… Continue reading
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What Higher Ed VPs should know about AI
Higher education is entering a new chapter. Yes, enrollment is shifting, budgets are tightening, and student expectations are evolving faster than ever, but these challenges also open the door to innovation. One of the most exciting tools at the center… Continue reading
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How higher ed marketers can build an AI Flywheel
I’ve been thinking about higher ed a lot (even more than usual) these days, as it’s facing some challenging times, so I’ll be posting a bit more higher-ed focused content on here. AI isn’t just another way to save a… Continue reading
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