lead up

higher ed

  • Don’t Spend Millions to Make the Same Website Prettier

    There’s something satisfying about a website redesign. You get new colors, cleaner templates, better typography, a modern homepage, and maybe a new navigation system and some impressive components for telling stories. The new site launches. Everyone celebrates it. Yay! And… Continue reading

    Don’t Spend Millions to Make the Same Website Prettier

  • How to write helpful alt text

    Most people treat alt text like a checkbox. They add a quick description and move on. Requirement fulfilled.  That instinct is understandable. Alt text feels like a technical requirement tucked away in an image settings panel. It’s something you handle… Continue reading

    How to write helpful alt text

  • Stop asking for Web Governance – Talk about Outcomes

    I use this analogy often when it comes to technology: Nobody buys a treadmill because they want a treadmill. They buy it because they want to lose weight, feel better, or increase their energy level so they can keep up… Continue reading

    Stop asking for Web Governance – Talk about Outcomes

  • Why Higher Ed Websites Keep Making the Same Mistakes

    I’ve spent the better part of two decades building software for higher education web teams. In that time, I’ve watched the web evolve dramatically, from static brochureware to dynamic, personalized experiences, from desktop-first to mobile-first, from SEO to AI-driven search.… Continue reading

    Why Higher Ed Websites Keep Making the Same Mistakes

  • 7 GPTs to help higher ed make better content decisions

    If you work on a higher ed website, you’ve likely tried using AI to speed up content creation. You paste in a prompt. The AI generates a page in seconds. It sounds polished, even impressive at first glance. But then… Continue reading

    7 GPTs to help higher ed make better content decisions