higher ed
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7 GPTs to help higher ed make better content decisions
If you work on a higher ed website, you’ve likely tried using AI to speed up content creation. You paste in a prompt. The AI generates a page in seconds. It sounds polished, even impressive at first glance. But then… Continue reading
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The Future of Higher Ed Websites: Harder Choices, Fewer Pages, Better Outcomes
For the last two decades, the solution to every digital problem in higher education seemed to be “more.” More pages to satisfy a department chair, more navigation items to ensure everyone feels included, more microsites for every new initiative, and… Continue reading
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How to use personalization to engage local communities and businesses on your higher ed website
I’ve been thinking about higher ed a lot (even more than usual) these days, as it’s facing some challenging times, so I’ll be posting a bit more higher-ed focused content on here. When we think of higher education websites, personalization… Continue reading
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B2B vs B2HE: They’re not the same
Selling products or services to colleges and universities might look a lot like classic B2B marketing at first glance, but the similarities are often only skin deep. Many vendors new to the space underestimate the real differences involved in business… Continue reading
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What higher ed can learn from startups about agility, design thinking, and content velocity
Higher education faces mounting pressure to be both a steward or custodian of tradition and, at the same time, a leader in digital transformation. Students, parents, and faculty expect seamless digital experiences reminiscent of their favorite apps and platforms. However,… Continue reading
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