higher ed
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B2B vs B2HE: They’re not the same
Selling products or services to colleges and universities might look a lot like classic B2B marketing at first glance, but the similarities are often only skin deep. Many vendors new to the space underestimate the real differences involved in business… Continue reading
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What higher ed can learn from startups about agility, design thinking, and content velocity
Higher education faces mounting pressure to be both a steward or custodian of tradition and, at the same time, a leader in digital transformation. Students, parents, and faculty expect seamless digital experiences reminiscent of their favorite apps and platforms. However,… Continue reading
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Why personalization shouldn’t stop at student enrollment
I’ve been thinking about higher ed a lot (even more than usual) these days, as it’s facing some challenging times, so I’ll be posting a bit more higher-ed focused content on here. It’s safe to say that higher education has… Continue reading
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How AI can (and can’t) help with accessibility
Accessibility isn’t a nice-to-have, not just for higher education. It’s a legal requirement, a moral imperative, and a core part of serving your full audience. As digital content continues to multiply across websites, accessibility can feel like a moving target,… Continue reading
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AI prompts to help with web personalization in higher education
I’ve been thinking about higher ed a lot (even more than usual) these days, as it’s facing some challenging times, so I’ll be posting a bit more higher-ed focused content on here. Personalization is no longer a luxury or “great… Continue reading
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