Latest Posts
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Don’t Spend Millions to Make the Same Website Prettier
There’s something satisfying about a website redesign. You get new colors, cleaner templates, better typography, a modern homepage, and maybe a new navigation system and some impressive components for telling stories. The new site launches. Everyone celebrates it. Yay! And… Continue reading
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Agenda Items You Should Never Put in an Email
We have completely normalized a specific complaint in our workplaces: “This could have been an email.” And most of the time, this complaint is justified. Meetings that exist solely to report information, share status updates, or recap decisions already made… Continue reading
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How to write helpful alt text
Most people treat alt text like a checkbox. They add a quick description and move on. Requirement fulfilled. That instinct is understandable. Alt text feels like a technical requirement tucked away in an image settings panel. It’s something you handle… Continue reading
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Your CMS Isn’t a Publishing Tool. It’s an Operating System.
For nearly two decades, I’ve watched higher education institutions evaluate content management systems the same way they might evaluate a word processor. Can it create pages? Can it publish content? Does it support workflows? Can multiple people edit at once?… Continue reading
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Stop asking for Web Governance – Talk about Outcomes
I use this analogy often when it comes to technology: Nobody buys a treadmill because they want a treadmill. They buy it because they want to lose weight, feel better, or increase their energy level so they can keep up… Continue reading
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“Just”: The Most Expensive Word in Business
There is a small, four-letter word that tends to create rather massive problems inside organizations. It shows up in emails, meetings, and casual conversations, often masking enormous complexity with a dangerous illusion of simplicity. That word is “just.” You hear… Continue reading
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Why Higher Ed Websites Keep Making the Same Mistakes
I’ve spent the better part of two decades building software for higher education web teams. In that time, I’ve watched the web evolve dramatically, from static brochureware to dynamic, personalized experiences, from desktop-first to mobile-first, from SEO to AI-driven search.… Continue reading
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What Customer Longevity Actually Requires
Retention metrics are easy to track. Renewal rates, churn percentages, and average contract lengths sit prominently on every dashboard. What we talk about far less is why they actually do. I have spent a long time running a software company… Continue reading
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Why Doing Some Things Manually Is Actually Good for You
Efficiency is important, no question about it. Whenever possible, we want to automate things though syncing, auto-filling, and having AI “handle it.” I completely understand the appeal. I use AI every day, and I’m excited about what it can do.… Continue reading
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Why AI is making exceptional work harder to achieve
AI tools have dramatically raised the floor of professional output. A mediocre writer can now produce a decent first draft within seconds. A junior analyst can generate something that resembles a competent data summary without breaking a sweat. A small… Continue reading
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